Annual Report – Polybahn UBS

Together with the agency Hej, we mapped out exactly what images were needed to fit 15 pages of an annual report into just 176 meters of railway track. Quite the creative squeeze!

Over the course of two blisteringly hot days, we temporarily shut down the Polybahn—casting extras, staging unique shots, and capturing views that would normally be impossible. (A heartfelt apology to the students who had to hike up to the Polyterrasse in the sweltering heat — I owe you a cold drink!)

The result? Worth every drop of sweat. Every meter of the Polybahn—and its dedicated team—has been immortalized in style.